![avakin life sign up avakin life sign up](https://cdn.now.gg/apps-content/com.lockwoodpublishing.avakinlife/icon/avakin-life.png)
![avakin life sign up avakin life sign up](http://pm1.narvii.com/7087/dcecc0199158410a9b7a2974d4c20770a356fc22r1-768-1024v2_uhq.jpg)
2) Finding the balance between providing total expression and setting certain boundaries: you can’t make it too fantastical or unrealistic, otherwise it loses its attachment to the real world. We launched in 2013 when 3G was a big thing, and we were providing a real-time multiplayer game - that still today is not easy to do. 1) When you start growing quickly, the main challenge is ensuring the game holds and doesn’t fall apart (from a tech standpoint). Challenges of building a social simulation gameĨ.23: There are lots of challenges. Listening to users, taking their feedback seriously, and incorporating it into the game - maybe not exactly as they wish but understanding their core motivations to build a game that can be enjoyed in the long-term. We were fortunate that when we launched Avakin, there was not really a competitor in the social simulation space. We have players who joined Avakin in 2013 who are still coming back to the game. Most of the top games today, those with the strongest longevity, have huge communities built around them. Our core demographic are females between the ages of 18 and 30 Growing DAUs through communityĥ.45: The magic lies in building a community.